Hi, I’m Caroline —
Brand Strategist
& Entrepreneur
My name is Caroline Foerster and I work as a creative brand strategist, entrepreneur, and university lecturer based between Stockholm and Berlin.
As a Senior Brand Strategist, I lead brand strategy and service design projects for global brands and startups, driven by a customer-centric approach and a belief in design as a powerful driver of business success. My goal is to craft impactful brand stories and experiences that inspire engagement, deliver customer value, and enable long-term growth.
In addition to my work as a strategist, I am the co-founder and co-CEO of White Label Project, a digital concept store and marketing platform dedicated to empowering women-owned impact brands and emerging artists from the Global South.
Brands I work(ed) with:
Industries:
Luxury consumer goods / Art & Culture / Sustainable innovation / Electrification / AI / Health / E-commerce / Impact investments & startups
About me
"I love meeting new people, Learning about new cultures, facilitating ideas and using technology to create a more inclusive and equal future."
My passion lies in working with creative and progressive brands that are driving their industries forward, toward a more sustainable future. Over the past 11+ years as a strategist, I’ve partnered with clients from around the globe - from Sweden, Germany and the US to India, China and Mexico. I love the challenge of deep-diving into new industries and markets and thrive in global contexts, collaborative partnerships, and multidisciplinary creative teams.
Additionally, as a startup founder, I’ve gained invaluable experience in developing resource-efficient and impactful solutions to a range of challenges. This dual perspective—as both a consultant and a founder—enables me to bring insights from global brands to help startups thrive while infusing larger organizations with the agility and innovative thinking of startups.
Happy to connect and share ideas on how to use branding as a tool for impact! Get in touch
How I add value in projects:
A strategic partner
Setting the strategic direction for a new or existing brand or project
Positioning Strategy
Brand Platform & Creative Brand Strategy
Naming & Brand Architecture
Marketing & Communication Strategy
Value Proposition
Business Design
A growth faciliator
Injecting new ideas and creative concepts into a business to accelerate growth
Service Design
Design sprint
Opportunity mapping
Ideation workshop
Creative Concept Development
A customer expert
Deep-dive into the minds of your customers, their needs & user journeys
Customer insights and target group analysis
Customer Journey mapping
Market research
Trend analysis/industry outlook